Process Driven


At CubicLab we make relentless effort towards research advocacy with a network of world-class research labs led by globally-recognized scientists and engineers. Our researchers and engineers pursue innovation in a range of scientific and technical disciplines, to help solve complex challenges in diverse fields, including computing, healthcare, economics, and the environment

Problem Identification

With the increase in cut-throat competition and commoditizing of a large number of software products and IT solutions we need to target the customer with solutions that best help solve the problem. Often certain products make a consumer realize the existing problem that they never visualized before. The best products are those that can solve a problem that no one else in the category has solved so far. At cubiclab we set guidelines to help identify the problem.


Our solutions are deliberately designed to meet the need of our customer. We combine innovative technology and deep subject-matter expertise to deliver solutions that guide businesses’ transformation into digitally-led organizations with improved operations, better-quality products and services and global reach.


We starts by specifying a result, defined as a specific, measurable, and realistic goal we want to achieve. Since we don't have a product yet, we need to start small and grow. It's important that we don't attempt to boil the ocean. Setting an overwhelming goal from the beginning will impede progress, create waste and ultimately result in failure.